LAUNCHING A CBD COMPANY. WITHOUT CBD.

The world of CBD for pets was nothing short of an enigma. Claims erupted left and right, yet there was no real evidence behind them. To help combat CBD confusion, Canopy Animal Health decided to take a novelty approach: Start with research, not product – and be completely upfront about it. This campaign was targeted towards veterinarians and veterinary technicians to introduce the brand and their commitment to finding CBD proof before CBD itself.

Art Director: Jared Bergeron

Category: Concept, Copywriting
Media: Print, Digital, Environmental
Awards:
2020 Best of Show NAMAs Region II Winner - Specialty Advertising Campaign
2020 First Place NAMAs Region II Winner - Specialty Advertising Campaign

PRODUCT IS OUR SECOND PRIORITY.

Our messaging and tone was forthright and no-fuss. We’re not here to sell a fad, we’re here to deliver the truth.

OUR BRAND DEBUT

As a strategic launch plan, we first targeted our veterinarian audience through industry publications, a digital media plan and trade shows across the country.